Alex Kelleher – Cognitive Match

Thursday, 04 November 2010

Alex Kelleher (www.alexkelleher.com) is the Founder and CEO of Cognitive Match, creators of realtime optimisation software.  The Company is working with some of the world’s largest retail and digital media brands to drive greater revenue and profit through the digital sales funnel.  The technology breaks ground in its application of science to the online channel from the world of psychology and artificial intelligence.

An Oxford graduate in Experimental Psychology, Alex’s passion is building businesses that can understand what people want, and use that understanding to drive better and more relevant experience for users – resulting in more profits for Clients.   With over 15 years’ experience building businesses from startup to exit, Alex has lots of experience raising capital from private, strategic and venture capital investors – and in growing businesses to deliver returns for those investors (and for his teams).  Alex was Founder CEO of Vivid Edge, a leading UK web agency working with global clients including Shell, Unilever, lastminute.com and BuildOnline.  After selling the company in 2000 to Framfab (now LBI), Alex co-founded Touch Clarity, a reporting / analytics provider to financial services, automotive and technology companies including Microsoft.  Touch Clarity was sold in 2007 to Omniture (now Adobe).

Alex has been an invited speaker at multiple industry conferences, most recently at DLD in Munich, and TED Global 2010 in Oxford.